Hello! I’m Petchy, your new quiet rebel bff.

I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses

—

without the corporate schmorporate

—

I help ambitious business owners break free from cookie-cutter branding to build authentic, profitable businesses — without the corporate schmorporate —

The plot twist I didn’t see coming.

Here's something you don't usually read in a professional bio: I started out as a misfit. The quiet kid. The one who always coloured outside the lines (metaphorically speaking — I'm actually quite precise with my designs, thank you very much) yet tried her best to blend in with the wallpaper.

But that outsider perspective? Never in a million years did I think that would become my superpower.

While everyone else is busy following the crowd, I'm helping business owners like you turn their uniqueness into their greatest asset.

That lifetime of observing, analysing, and understanding what makes people tick? It's now my secret weapon for creating brands that stand out and connect deeply with exactly the right people.

Pretending to be someone you're not is exhausting.

Starting my solo business back in 2016 initially gave me an immense feeling of freedom, but it took me a good couple of years to build enough confidence to call BS on corporate norms and expectations. When I finally began to show up as my true, imperfect self, it was a huge weight off my shoulders!

I have a hunch...

  • You're tired of the "fake it 'til you make it" nonsense

  • You want strategy and creativity (because pretty logos alone don't pay the bills)

  • You believe business can be both profitable and ethical

  • You're ready to stop shrinking yourself to fit into someone else's idea of "professional"

If this is you, keep reading!

Typical designer-turned-strategists are two a penny.

While other designers might add strategy as an afterthought, I've been living at the intersection of creative and strategic thinking for over two decades. My superpower? Reading between the lines to uncover what your brand needs — even when you're not quite sure yourself.

My path to becoming a Strategic Brand Consultant & Creative Director wasn’t exactly linear:

  • Started with a degree in Design Management back in '99 (strategy was never an afterthought — it's my foundation)

  • Co-founded a design agency in 2008 (hello, corporate expectations and exhausting perfectionism)

  • Went solo in 2016 (finally found my voice and started helping others find theirs)

  • Now? I'm helping quiet rebels like you build powerful brands that feel like you

Wisdom > woo.

I make sure to bring not only my official qualifications and experience — but also my lived experiences and my personality — into my brand and my work. My clients tell me I have an uncanny way of knowing exactly what they need. It's not magic, it's the result of:

  • 20+ years of industry experience with brands of all sizes

  • A BA (Hons) in Management of Design and Innovation

  • A diploma in Service Design

  • 13+ years as a business owner (I've been in your shoes)

  • The quiet rebel perspective that sees opportunities others miss

Combined with experience, curiosity and genuinely caring about understanding my clients on a deeper level, this is my recipe for remarkable branding. Sound good?

My values are non-negotiable.

  • We're not here to scream the loudest — we're here to stand out by being unabashedly ourselves. Embracing the power of subtle defiance, I pledge to challenge outdated conventional norms and support my clients as they find their unique voice in a noisy world.

  • No manipulative tactics. No sketchy practices. Just honest, ethical branding that works. This is front and centre in everything I do — and far more important than making a quick buck. By staying true to my values and beliefs, and encouraging my clients to do the same, I believe we can create a ripple effect of positive change.

  • I bring deep empathy and understanding to every project, creating brands that connect on a human level.

The human behind the brand.

  • Half Brit, half Norwegian (loves Yorkshire pudding, hates skiing)

  • Foodie, wannabe chef and pizza enthusiast

  • Cat person

  • Mother of two, almost married to the love of my life (that pesky pandemic cancelled our wedding)

  • Conquered driving phobia at 33 (if I can face that fear, you can face yours)

  • Book lover with a potty mouth and an inappropriate sense of humour (to my great amusement, the latter two often surprise people)

  • Proud introvert (find me in the corner at conferences — we can hide together)

  • Advocate for equality. I strongly believe that every human has the right to equal opportunities and the freedom to embrace their true selves, irrespective of ethnicity, age, gender, sexual orientation, gender reassignment, disability, religious beliefs, cultural background, health status, or body shape.

  • Free Palestine. F*ck Putin and Trump (figuratively, not literally, eww!) and patriarchy and white supremacy.

  • I took the ethical move pledge. That means I put people before sales, communicate honestly, and help you make the best choice for your needs — even if that means not working with me.

Ready for a brand that is unapologetically and unmistakably you?

If you're done with:

  • Following someone else's blueprint for success

  • Trying to fit into the corporate box

  • Feeling like you're "doing it wrong"

  • Hiding your personality to appear "professional"

—then we might just be the perfect match.

Here is how we can work together:

Whether you're:

  • Starting fresh and want to do it right from day one

  • Rebranding to align with who you've become

  • Ready to stop playing small and start standing out

I'm here to help you build a brand that's both authentic and strategic — no corporate schmorporate required.

Let's talk about turning your quiet rebellion into your greatest brand asset.

Let’s create something remarkable!