A smarter way to grow your brand.
Your brand
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My strategic brain
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Your brand + My strategic brain +
A Fractional Brand Manager is the best kept secret in branding.
As the owner or CEO, you’re already juggling a million things: growing the business, taking care of customers, and leading your team. Building a brand requires more than a sporadic burst of creativity or a shiny new logo. It’s about crafting a story that resonates, one that sticks with your audience long after they’ve interacted with your brand. Consistently steering that narrative isn’t easy.
Handing off brand management to your marketing team might seem like a great option, but let’s be honest: branding and marketing are different beasts.
Big companies get this; that’s why they hire full-time brand managers. But those roles come with hefty executive salaries; something most smaller brands can’t justify — especially when you don’t really need someone full-time.
Here’s where I come in.
As your Fractional Brand Manager, I’ll embed myself in your team, offering the strategic direction you need without the full-time commitment. This isn’t a one-off gig; it’s a long-term, strategic brand stewardship where I work alongside you to define and refine your brand, ensuring it remains relevant, resonant, and ahead of the curve:
Strategic vision that sticks: I’ll help you shape a brand strategy that’s not just for show — it’s built to thrive in the real world.
Effortless brand consistency: Consistency builds trust, and trust builds brands. I’ll ensure your brand’s voice, look, and feel are in sync across every platform and touchpoint.
Tailored, not templated: I dig into the heart of your business to craft strategies that are as unique as your brand.
Engagement that evolves with you: Your brand is dynamic, and so is my approach. Whether you’re launching something new or refreshing what you’ve got, I’ll be right there with you.
Who is this for?
If your brand has reached a point where it needs more than occasional advice but doesn’t require a full-time C-suite executive, this is where I can make a difference. I’m here for businesses that value their brand’s potential and want someone with the expertise and dedication to make that potential a reality.
You’re pulled in too many directions to focus on actually building your brand.
Being a CEO means wearing many hats, but when you’re stretched too thin to give your brand the attention it deserves, a fractional Brand Manager can take some of that work off your plate; collaborating with you to define a brand strategy that’s in sync with your overall business goals.
You already have a brand strategy, but no-one’s really looked at it since that workshop you did back in 2015.
If your strategy document has been sitting untouched since that workshop years ago, it’s likely collecting dust instead of driving growth. I’ll help you bring it back to life and make sure it’s doing the heavy lifting your brand deserves; keeping your strategy aligned and your team on the same page.
Your brand is strong, but you’re ready to level up.
If your brand is well-established but needs that extra push to reach new heights, I can bring in fresh insights and strategies to help you grow beyond the status quo.
Your marketing team needs strategic direction.
Your marketing team is talented, but without a clear strategic direction, their efforts might not be hitting the mark. I’ll provide the focused guidance they need to align their work with your bigger brand goals.
You’re looking to shift the brand culture.
If you’re aiming to shift the way your company thinks and operates, I’ll come in and help align your team around shared goals and values, and ensure that your brand’s message is consistent across all channels, reinforcing what makes you unique.
Choose your preferred level of support:
I offer two tailored tiers for this service; each designed to provide just the right level of support for the stage your brand is at — so you can choose the strategic partnership model you need to thrive.
I’d love to invite you to a complimentary 30-minute strategy call where we can discuss the best option for your brand.
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Designed for established brands, this customisable package gives you 25+ hours of dedicated support — ensuring deep, hands-on involvement in your brand’s strategy and execution. With a minimum commitment of six months, this is perfect for brands ready to take their growth to the next level with focused, high-level expertise.
Regular strategy calls and workshops to keep everything on track.
Unlimited* Voxer or email support.
Long-term strategic support without the full-time financial commitment.
6-month minimum commitment to ensure real progress and impact.
Examples of what I can help you with:
Translate business goals into a strategic branding blueprint that drives results.
Guide your team to help them successfully achieve your brand objectives.
Clarify and define your brand architecture for both customer-facing and employer-focused branding.
Facilitate brand and culture workshops to align your team and sharpen strategic direction.
Keep a close eye on competitors to ensure you stay ahead in the market.
Offer actionable insights to enhance both your brand’s external presence and internal culture.
Create and implement a Voice of Customer (VOC) programme to gather and act on customer feedback.
Develop detailed brand standards and culture manuals to maintain consistency and clarity.
Collaborate with sales and marketing to uncover new opportunities for increasing brand value.
Build a strong employer brand that attracts values-aligned, top-tier talent.
Enhance onboarding and training processes to boost employee engagement and retention from day one.
Regularly assess and improve the health and vitality of your brand and company culture.
Encourage a culture of continuous improvement at every level of your organisation.
Good fit if:
Your business’s revenue is < $1M annually
You need executive-level brand leadership, but not in a full-time capacity.
You have a marketing team in place that needs some guidance and/or coaching to keep the team on track and adjust priorities.
Your CEO or founder is currently managing the branding and needs to delegate brand leadership.
Investment: Starting from €6,500 per month for 25 hours of support.
(*Within reason; I won’t count the hours—unless my Voxer app becomes your second office.) -
This package offers a more streamlined approach, ideal for growing brands with multi-six-figure annual revenue. You’ll receive 8 hours of support, including a weekly 60-minute strategy call and ongoing Voxer/email access. With a minimum three-month commitment, this tier is best suited for brands needing strategic guidance and oversight without the full-time commitment.
Weekly 60 minute strategy calls.
4 hours of Voxer or email support.
Long-term strategic support with minimal financial risk.
3-month minimum commitment.
This is for you if:
You’re a startup — or a smaller established company — with a multi-6 figures annual revenue.
You have already established some brand awareness, but you’re not sure how to take it to the next level.
You need a brand manager to assist you in making decisions about the strategic direction, but not in a full-time capacity.
You have a small team in place that needs some guidance and/or coaching to set priorities.
Investment: €2,500 per month.
Your brand deserves my full attention.
I limit my Fractional Brand Manager partnerships to a maximum of three brands at any given time. This means your brand isn’t just another name on a long client list — it’s one of a select few that receives my full attention and commitment.
By keeping my client roster intentionally small, I ensure that your brand gets the dedicated, personalised focus it needs to truly stand out.