A unique visual expression of your brand essence.

Strategy before design

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Strategy before design

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Strategy before design — Strategy before design —

This isn’t just another design project.

Let's be honest: you can get a logo anywhere.* But what you really need is a brand identity that works as hard as you do; one that tells your story, attracts your ideal clients, and gives you the confidence to show up bigger in your market.

Strategic brand design is a long-term investment that will fundamentally change how both you and your clients perceive your business. When we get this right, your visual identity becomes more than just eye candy — it becomes a powerful business asset that:

  • Sets you apart in a crowded market

  • Attracts premium clients who value what you offer

  • Gives you the confidence to show up boldly

  • Creates instant recognition and trust

  • Supports your pricing and positioning

*A note about logos: While everyone wants a great logo, it's just one piece of a larger brand puzzle. My goal is to set you up for long-term success, not just to sell you a pretty symbol.

Our work together goes beyond the logo.

As your strategic design partner, I'll help you:

  • Uncover your brand's unique essence and translate it into visuals that resonate.

  • Build a flexible identity system that grows with your business.

  • Create a brand presence that attracts premium clients and commands higher rates.

  • Develop guidelines that keep your brand consistent across all touchpoints.

One size fits all none. Your bespoke strategic brand design package starts from:

€8,000

  • Strategic Foundation

    • 60-minute kickoff strategy call

    • Brand it! strategy framework with lifetime course access

    • Comprehensive brand strategy workbook

    • 1:1 Brand it! strategy session

    • Detailed brand discovery questionnaire

    Design Development

    • Custom moodboard development

    • 3 unique design concepts

    • 2 rounds of refinements

    • Complete logo system (main logo, variations, submark, and icon)

    • Strategic color palette and typography selection

    • 5 realistic mockups for launch

    • Comprehensive file package in all necessary formats

    Implementation Support

    • Choice of online or PDF style guide

    • 1 month of Voxer support for confident launch

    • Exclusive access to the Brandits community

    • Launch strategy guidance

  • Transform your brand presence with these strategic additions:

    • Extended brand guidelines (from €2,000)

    • Custom pattern design (from €1,500)

    • Packaging design (from €3,000)

    • Print & digital collateral (from €1,000)

    • Canva brand kit (from €500)

    • Ongoing strategic support via my Fractional Brand Manager service

  • While I focus on strategic brand design, I've built a network of trusted partners who can support your brand with:

    • Custom illustrations

    • Strategic copywriting

    • Web design and development

    • Brand photography

    • Social media strategy and management

    Each partner is hand-selected for their expertise and ability to maintain the high standards your brand deserves.

The proof is in the pudding

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Check out some recent client projects

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The proof is in the pudding — Check out some recent client projects —

Wanna see more work I'm proud of?

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Head over to my portfolio!

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Wanna see more work I'm proud of? — Head over to my portfolio! —

That’s not for me to decide — but here are some telltale signs:

  • You're ready to invest in a brand that drives business growth

  • You value strategy as much as aesthetics

  • You want a brand identity that will evolve with your business

  • You're looking for a partner, not just a designer

  • You understand that effective branding is a strategic investment

The best partnerships start with a conversation. Whether you're ready to begin or just exploring possibilities, I'm here to help you make the right decision for your brand. No pressure, no hard sell — just an honest conversation about what your brand needs to succeed.

Are you ready for this?

The process: thoughtful, strategic, proven.

Over two decades of experience has shaped my approach into a refined process that delivers results. Through my strategy-led approach we will extract the essence of your brand and translate it into a visual representation that resonates with the right people. Taking into account your brand's long-term vision, I’ll make sure that your thoughtfully crafted brand identity is flexible enough to evolve with your business as it grows and expands — while also being distinct enough to build a strong and recognisable brand presence over time. That way, you won’t have to scour Fiverr for someone to redesign it all again in a year or five.

  • Timeline: 1-2 weeks.

    • Deep dive into your vision and goals

    • Strategy development through the Brand it! framework

    • Establishing a strategic brand platform for long-term success

    • Collaborative Pinterest board for visual direction

    • Initial strategy session to align our approach

  • Timeline: 1-2 weeks.

    • Visual exploration & style direction

    • Moodboard creation and refinement

  • Timeline: 4-6 weeks.

    Note: This is when I go quiet for a few weeks, and you can chill out while I knuckle down to create design concepts.

    • Concept creation, raw sketches and refinement

    • Detailed concept exploration and visual identity system development

    • Presentation of strongest directions, with contextualised mockups

  • Timeline: 1-2 weeks.

    Design is an iterative process. Working closely with you, it’s now time to tweak and tinker your chosen concept, down to every little detail.

    • Feedback + collaborative iteration

    • Perfecting logo variations, brand colours and typography

    • Developing a strong and consistent design system

  • Timeline: 1-2 weeks.

    • Exporting final files

    • Development and design of style guide or comprehensive brand guidelines

    • Preparing for launch

  • Timeline: Depends on the scope.

    Your shiny new brand identity is now ready to conquer the world! If you plan to DIY, you’ll be happy to know your Canva shenanigans will be much more enjoyable from here on — no more guesswork or tearing your hair out over design decisions.

    • Handover and training

    • Launch strategy (it's a great excuse for a party or a press release!)

    • Design of any branded collateral (brochures, business cards, banners, ads, website, social media graphics, clothing, packaging…)

  • Petchy helped me refine my existing brand, and came up with solutions I'd never have thought of myself. The results far exceeded my high expectations!

    Maren Lie Malmo | Malimo.no

  • Petchy is highly competent in the combination of design, branding and strategy. It's incredible to outsource a task and get a result ten times better than you imagined!

    Aase Herkules | Enter Norway

  • As part of the identity design process, Petchy really put the time and effort into getting to know us, what we're all about, and what we want to achieve.

    Mona & Pål Kristiansen | Tustna Ladestasjon

That's perfectly normal. Let's have a conversation about where you are now and where you want to take your brand. I'll help you identify the most impactful next steps — whether that means working together or pointing you in a different direction.

If your vision is bigger than your budget, then I’ll help you prioritise so we can focus on what will make the biggest impact for your brand right now. Trust that in the future, there will be a time and a place (and a budget) for everything else.

Book a chat and let's explore what's possible for your brand — or find me on Voxer if you’d rather chat asynchronously.

Not sure exactly what you need?

Got questions? I have answers!

  • Your brand is more than just eye candy — it's a business asset that should deliver real returns. A strategically designed brand identity helps you attract better clients, command premium prices, and build long-term brand equity. It's an investment in your business's future, not just a cosmetic upgrade.

  • The difference is in the strategy. I don't just make things look pretty — I create purposeful design systems that solve business problems. Every visual choice is tied back to your strategic goals, ensuring your brand works as hard as you do.

  • Absolutely. Let's have a conversation about your business goals, current challenges, and vision for the future. I'll help you identify the most impactful next steps — whether that means working together or pointing you in a different direction. No pressure, no sales tactics — just honest guidance based on what's best for your business.

  • If your vision is bigger than your current budget, let's talk about it. We can prioritise what will make the biggest impact right now and create a roadmap for future development. Sometimes starting with a strategy session is the perfect way to lay the groundwork for a larger brand investment down the line.

  • A typical brand design project takes 8-12 weeks from start to finish, though more complex projects may take 16-20 weeks. The timeline depends on various factors, including:

    • The scope of strategic work needed

    • The complexity of your brand architecture

    • Your team's decision-making process

    • The number of deliverables required

    We'll establish a clear timeline during our initial discussions and keep you updated throughout the project.

  • Yes, I do offer flexible payment plans at no extra cost. Just mention it when you enquire about working with me, and we’ll work out a payment plan to suit your circumstances. Ownership of any final deliverables remain with the designer (that’d be me then) until payment has been made in full.

  • A style guide is either a simple Google site or a one-page PDF document to give you an at-a-glance overview of the elements of your brand; like colour codes, fonts, logo variations etc. If you’re just starting out or you’re the only one designing for your brand, this may well be all you need.

    Brand guidelines are a much more comprehensive document (online or as a PDF) with detailed guidelines for specific use of each of your brand’s elements; such as rules for logo placement and clear space, detailed typographic treatments, brand values, sample branded documents and collateral – and more. Brand guidelines are an invaluable tool when your brand will be implemented by others, such as external design agencies or a VA.

  • Well… yes and no. I don’t usually take on ad-hoc design jobs, but I make an exception for my existing clients, who have the option of either purchasing a retainer package or working with me on a project-to-project basis. I’ve helped existing clients with projects like packaging design, printed collateral, car decals, digital graphics, books and brochures, exhibition booths — and more!

    The reason I’m not taking on general graphic design work for anyone else is that 1) my zone of genius is seeing the bigger picture and developing long-term brand strategies, and 2) I already know the ins and outs of my existing clients’ brands, which makes it so much easier for me to help them maintain brand recognition over time.

  • No. Web design and development is a whole profession (actually, it’s more like two) of its own, and I no longer provide these services.

    I recommend that you hire a dedicated person or company to help you with your web design needs. That way you can be sure your little corner of the internet is working for you, not against you! A good web designer will be able to reference your brand style guide to create a website that stays true to your brand. I can also provide them with rough design sketches for them to work from, or take on a consulting role where I check in on the project at key points to ensure the design is consistent with your brand.

    If you need pointing in the right direction, I have several talented web designers and developers in my network that I can put you in touch with!

  • Not really. Again, this is a whole speciality of its own, and you will find copywriters who specialise in sales copy, and others who are super rad at writing captions for your Instagram feed. And everything in between!

    I can help you with strategic naming processes, help you narrow down a tone of voice for your brand, and maybe help you tweak that heading for your brochure – as a part of the brand development process. But that’s really where my expertise ends.

    I recommend finding a copywriter that can help you with your specific needs. I can point you in the right direction though, as I have several badass copywriters in my network!

  • Happy to help! Pop your question in an email or send me a message on Voxer — and I’ll get back to you as soon as I can.